Has Owning an E-reader Changed Your Book Buying Behavior?
By Edward Nawotka In today’s lead story, author and book marketer M.J. Rose writes that her company AuthorBuzz.com, recently conducted a poll with 200 people who own e-reading devices. “Every one of...
View ArticleIs Giving Too Much Away A Good Idea?
By Edward Nawotka For a long while now publishers have released sample chapters online to give readers a sense of what a book might be like. You can have them e-mailed to you, download them, or browse...
View ArticleInternet, Critics Motivate Book Buyers in Germany
By Siobhan O’Leary What draws customers into bookstores in Germany and how well informed are they about what they will find there? Cologne-based agency Die Gefährten recently attempted to answer these...
View ArticleGermans Expected to Spend €1Bn on Books this Holiday Season
By Siobhan O’Leary According to the latest consumer survey conducted by the Gesellschaft für Konsumforschung (GfK), consumer confidence is on the rise in Germany and booksellers in particular have...
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